Adapting to technology changes in production
I’ve noticed within Film & TV that some fear technology, assuming that tech replaces human interaction. In my work with some of the UK’s best production companies I’ve found the opposite; that tech facilitates more meaningful human interaction.
People mistakenly think that “old school” crew won’t, or can’t, get onboard with new tech. They will if they have to! Just look at catering and how that’s changed in recent years. Today the old school riggers have a salad and a jacket potato! The industry needed to change the standard for everyone’s wellbeing and it has. Now it’s standard to serve healthy food on set despite those who said it would never change.
I’ve witnessed this industry change first hand by partnering with POP. With POP our processes like deal negotiation have been drastically improved. Tech hasn’t replaced the conversations about deals, rather it’s made it easier to have those conversations. We’re no longer having conversations about “what does the wording mean” or the format or process. With POP we’re talking about the contract itself.
When fearing tech, people are equating the paper element with human aspect. However, the paper element isn’t the human bit, the conversation is. With tech, that should still happen. For me using tech in production is the equivalent of taking a laptop instead of notebook with you to a meeting.
Find out how POP’s Production Portal is changing the way productions work.
Or read why the film and TV industry is ripe for transformation in a blog post by POP’s Head of Product, Leeanna Pitt.