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Our story

We Got POP was founded by Kate McLaughlin in 2014 with a vision of a smarter, fairer future for entertainment. With headquarters in London and New York, POP is the industry’s leading technology innovator, building technology to digitise production processes; connect the industry and open access to opportunity and insight.

POP’s first product, the Casting Portal was launched in the UK, revolutionising background casting and is now the most widely used casting technology in the world. It powers more of your favourite TV shows and films than we could list.

Product Design and UX team
Our Product Design and UX team

Launched in 2019 the Production Portal has already been picked up by more than 25 of the UK’s leading production companies including Sky, Mammoth Screen and Studio Lambert seeing the tech power shows such as Killing Eve, Peaky Blinders and Call the Midwife.

In line with POP’s commitment to drive change in the industry the Crew Portal soft launched in 2020 helping diverse crew to land roles on some of 2020’s biggest releases, including Gangs of London, Dracula and several major feature films.

Chloe Chesterton celebrating with the 1917 team at the 2020 BAFTAs
Chloe Chesterton celebrating with the 1917 team at the 2020 BAFTAs

POP raised £4m in Series A investment from Octopus Ventures, Pinewood Studios and others before finding a partner in industry giants, Entertainment Partners who acquired POP in March 2020 to partner in a shared mission to be the production partner in entertainment’s journey to a smarter, fairer future.

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We Got POP Ltd. We Got POP Ltd is registered in England and Wales, company no. 08667465.

Registered office: We Got POP Ltd, Unit 3.01, Tea Building, 56 Shoreditch High Street, London E1 6JJ