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GEM Creative Talent

About GEM Creative Talent

We know Film and Television, and we know Dance.

GEM Creative Talent was founded by Assistant Director and Professional Dancer, Gemma Morton, following her realisation that such an agency, and the unique specialism she has developed through her two careers, was badly needed by the industry.

Gemma was an AD for around six years before taking a hiatus to focus on her dance career, ultimately returning to work as an AD in April 2019. During this time she has gradually become the trusted port-of-call for many productions looking to source dancers and choreographers, as well as a sounding-board for advice on how to shoot certain sequences.

As an AD, Gemma works mostly on HETV and Film, in countries including the UK, Spain and Morocco.

As a professional dancer, Gemma is accredited by the ISTD, and has taught and performed for prestigious corporate and private clients throughout the UK and further afield, including Sweden, Lithuania, Italy and Bahrain.


  • Killing Eve
  • I May Destroy You
  • The Courier
  • Princess
  • Stath Lets Flats
  • Creeped Out